Zarif is one of ScopiSat's "ones to watch" this year, as the Brit singer/songwriter is gearing up to be quite big (and by "quite big" we mean "will scrape a top 75 hit out and impress all the critics without ever actually selling any records"). Zarif is from Harrow, London, which, incidentally is where ScopiSat lived and went to university. Oddly, Harrow is becoming a little hotbed of music activity - Jay Sean, Scouting For Girls, Kate Nash, and Lady Sovereign all hail from the suburb.
With her new single, Zarif takes the retro 80's movement and winds it back about 40 years to give us a swinging big band pop tune... With rap... while for the video, she has chosen to film inside a MAGIC PHOTO BOOTH where "things" happen and pictures are taken of those "things."
Here are those things:
Bonus points for using "that swing song everyone knows but no one can name" in the middle 8.
We've been hearing about Zarif for a while now, and she apparently released a single 'Over' on August 10th although you'll be hard pressed to find it (it's not on iTunes). Her biography on her website uses fun words like 'coalesce' and 'rubric' so we know she is an intellectual, and says things like 'Zarif was listening not just to the pop hits of Michael and Madonna, but working her way through Stevie Wonder and Prince albums, sneaking in to indie and rock clubs in Camden Town and Soho,' so we know she has diversity. Zarif is an up-and-coming 'soul star,' although this frankly epic remix would have you believe she is the next dancefloor diva, and that's diversity we can certainly get on board with. Here's her new single 'Over.' Apparently there's an official video of it knocking around somewhere but we can't find it on the interwebs and we like this version better anyway.
The single is out either now or soon (good job, promo department) on Sony or RCA or something.
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