Wednesday, April 14, 2010

Toni Braxton wants you to 'Make My Heart' in new video - watch the premiere now!

We're totally on board with this Toni Braxton comeback thing.  Having said that, her weepy ballad tracks she chucked out a couple months ago left us a bit cold.   While both were moderate successes on the R&B charts, the songs apparently had the same effect on the record buying public at large - they both failed to impact the mainstream. 
One imagines that in recent weeks much shuffling of papers and consulting of consultants has occurred in the Atlantic Records offices, trying to figure out how to drum up support for Braxton's new album before it arrives May 4.  In ScopiSat's opinion they made the right choice, and decided to release an upbeat, catchy track with a spunky-but-not-too-edgy-for-middle-America video. 

It really ticks all the boxes for a BIG POP COMEBACK - it shows viewers the comeback star still looks great, includes some 'progressive' dance moves, and features a dodgy catsuit outfit that will divide the pop world and create blood feuds between the 'love it' and 'hate it' camps.  Marketing WIN.

The album, 'Pulse,' is out May 4.  Buy it.