Wednesday, June 30, 2010

Lolene is 'Rich (Fake It Til You Make It)' in her new video - watch the premiere now!

We told you about British electro-pop songstress Lolene a while ago, along with a pretty strange teaser clip of her new album 'Electrick Hotel.'  Now she's ready to unleash her very first official video, for lead single 'Rich (Fake It Til You Make It)', and it is very good.

It's essentially a trip down to the local grocery gone either VERY BAD or VERY GOOD depending on whether you are a good, God-fearing Christian or not.  Lolene starts out working the cash counter, and ends up filling her cart with all sorts of expensive goodies and then swimming through a glass of champagne without drowning or succumbing to alcohol poisoning somehow. 

In short, it is VERY GOOD.

The album is out in August, but the single is out now.