Monday, August 22, 2011

Video premiere: Marina and the Diamonds get 'Radioactive' and put a donk on it

"I'm the girl your mom warned you about"
Marina Lambrini Diamandis, our favorite Greek pop goddess (better known by her stage name Marina and the Diamonds) has been knocking around for a couple years now.  She's super popular on "the blogs" and everything - which we suppose is the noughties equivalent of being "big on the coffee shop scene" in the 90's - but has never quite gained traction in the mainstream even though she is AMAZING.

It almost happened ("it" in this case being "WILD AND SPECTACULAR SUCCESS") when her single 'Hollywood' very nearly managed a top 10 spot in the UK.  But alas, it was not to be and it eventually petered out at a frustrating #12.  In the US she's fared even worse, relegated to Pitchfork articles and being mentioned by hipsters over PBR at the flannel swatch shop or wherever it is they hang out.  


But (expectant drumroll) all that may be about to change (choir singing), as her new video has just premiered and it is....surprising.  She always had a mainstream vibe, but her new jam takes it to a whole different level.  It's not a world away from what Britney and Rihanna and, well, everyone else, are putting out at the moment, just infused with a healthy dose of character.  And that character is what is going to make or break her - do people want to hear a unique voice along with their slick dance-pop?  Or do they prefer the anyone-could-have-sung-this-autotuned-mess status quo?