Sunday, August 8, 2010

Alesha goes glam in 'Drummer Boy' video - watch the premiere now!

Here's the thing about the new Alesha single. It is loud, tuneless and a little annoying at the best of times. That puts it about on par with the vast majority of chart-toppers (We are looking firmly in the direction of you, Rihanna), but 'Drummer Boy' has something going for it that many other tracks don't: despite all the foregoing, it also is very very good.

The video is perhaps Alesha's best so far as well. Gone is the girl-next-door simplicity and in its place is high concept styling and a Snooki hair bump to end them all. Long story short, Alesha has really upped her game this go-round. It's a little reminiscent of the Jamelia 'Beware of the Dog' makeover, and we all know that is a very, very good thing.