Monday, September 27, 2010

Jamiroquai take us on a 'White Knuckle Ride' in new video - watch the premiere now!

Jamiroquai are the kind of post-disco-house-party band that we always wished would come to our parties but never did because they found ACTUAL SUCCESS.  As a band they have straddled the fine line between poppy and credible for a number of years, and every so often they deliver a break-through hit that sets the charts afire.

This is also the band that gave us one of the defining music videos of a generation - 'Virtual Insanity,' with its ever-shifting walls and weird blood-floor for NO REASON - so its fair to say they have a high standard to live up to with new single 'White Knuckle Ride.'  Unfortunately, ScopiSubjects, they kind of dropped the ball on this one.  Sure, it's not terrible, but it's essentially some high-def video of a helicopter flying around the desert, halfheartedly chasing a car that is offroading even though it is clearly not designed to do so.  Nothing really happens, but the song itself is rather nice.

Jamiroquai - White Knuckle Ride
Uploaded by jamiroquai-france. - Explore more music videos.

A solid 6/10 seems appropriate.  Now everyone go buy Kylie's 'Get Outta My Way' so it doesn't become the epic flop it is threatening to be.