We told you about British electro-pop songstress Lolene a while ago, along with a pretty strange teaser clip of her new album 'Electrick Hotel.' Now she's ready to unleash her very first official video, for lead single 'Rich (Fake It Til You Make It)', and it is very good.
It's essentially a trip down to the local grocery gone either VERY BAD or VERY GOOD depending on whether you are a good, God-fearing Christian or not. Lolene starts out working the cash counter, and ends up filling her cart with all sorts of expensive goodies and then swimming through a glass of champagne without drowning or succumbing to alcohol poisoning somehow.
In short, it is VERY GOOD.
The album is out in August, but the single is out now.
Lolene is an artist based in the US but hailing from the UK, in the first wave of what is sure to be a genre-mashing hybrid factory of British R&B/electro and US assemblyline pop. Now that Estelle, Lily Allen, Taio Cruz and the like have made Brit culture, attitude and style trendy in mainstream US music, a growth industry has popped up. It makes sense - US audiences get a hint of the exotic and get to pretend they know what Ribena is, and UK artists - once confined to the limey shores of their homeland by their unique slang and cultural references - have become exotic imports.
Lolene is one of the forerunners leading the new British invasion, bringing her quirky style and sassiness to some very listenable pop tunes. In a kind of warning shot to the music world, she has put out this preview video, highlighting tracks from her forthcoming album in a kind of cool way. Check it out below - the acting is terrible but the men are hot and tattoed so it's ok.
With her buzz track 'Sexy People' already a top 5 dance hit in the US, and first official single 'Rich (Fake It Til You Make It)' ready for release next week, our guess is we will be hearing a lot more from this girl.
'Rich' is out Tuesday, with the album to come this summer
So there's another Lady Gaga knockoff then. Which is a bit surprising, considering Lolene is the songwriter behind a load of Backstreet Boys tunes and works with all the "big producers" of today. Maybe the rest of her album will be a little more progressive, but for now color us unconvinced.
"Sexy People" is currently unreleased but sits in the top 40 of the dance chart. The album and first official single will be out later this year on Capitol/EMI.
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