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| This is what we in the business call a "brilliant single cover" |
So Madge-Mantis is gearing up for her first studio album since the...less than spectacular 'Hard Candy,' and if the promo campaign for the record is anything to go by, that LP's relative failure taught Miss M some Hard lessons. (Ed: groan.)
First, Madonna's wisely moved up the availability date of the track on iTunes. Originally it was slated to be available on February 7, two whole days after her Superbowl performance. It might be a reflection of the terrifyingly fast-moving world we now live in, but those two days could have (likely would have) meant the difference between possibly having a chart-topping hit for the first time since 'Music' way back in 2001, and everyone forgetting that the song even exists.
The revised plan is now for the video to debut during American Idol on Feb. 2, the track will be available from iTunes on Feb. 3, and any pre-orders of the album made between Feb. 3 and Feb. 6 will come with a free download of the single and remix.
The second big piece of information the Evil Queen has deigned to give us is that the album will feature no less than EIGHTEEN TRACKS (amazing, unless half of them or filler which - let's be honest - they very well might be) from the likes of William Orbit, her 'Ray of Light' collaborator, Martin Solveig, The Demolition Crew, Marco “Benny” Benassi and Alessandro “Alle” Benassi, Hardy “Indiigo” Muanza, Michael Malih and of course at least one written by Madonna - presumably her Elton John/David Furnish-incensing 'Masterpiece' from her film 'W.E.'
To be fair we haven't been this excited about a Madonna project since 'Confessions on a Dancefloor' came out, so fingers crossed that everything goes right. But with a killer single (and flat out amazing single cover) and the most prime promo gigs available, we're not too worried. And we imagine neither is she.
Here's a promo for the video that includes approximately 2.3 seconds of the clip in seizure-like flashes:
Yes.
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