The other day we wrote about the new jam by Estelle (pictured above seated in the 'home' section of an Urban Outfitters) and David Guetta, a banging club corker that is a million miles from 'American Boy.'
Well now the video has arrived, and by our count it is squarely in the QUITE GOOD to MIND BLOWINGLY-BRILLIANT range.
Let's tally it up shall we:
Purple theme: +1
Kaleidoscope effect: +1
Things that happen in SPACE: +2
Rappy bit where a man stands there and points because he cannot risk appearing 'pop' even while performing in a pop video: -1
Pop star in a dress that is giant on the bottom but normal on top: +4
Top-notch CGI: +1
Neon: +2
A GIANT FINGER that points from the sky FOR NO REASON: +1
Estelle dancing: -2
TOTAL: 9 points, plus an additional 3 discretionary points with no justification whatsoever just to underscore the completely arbitrary nature of the point system, for a sum of TWELVE.
What that number means, readers, is ultimately up to you, but I think we can all agree that it is clearly a VERY GOOD SCORE.
Wednesday, March 3, 2010
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